by Mechelle aka Mama Bear
In your online research, you probably have heard or seen the phrase “Go viral” many times over. One of the most common desires of business owners on Facebook is to post some sort of killer content and wake up the next day, seeing that content go viral.
As an online entrepreneur, having your content go viral is a great goal to have, but understand, it is not as automatic as you think. A lot of people have this impression that if they just produce the right content, that somehow, someway, people will find it, get so addicted to it or find it so compelling, that they just have to share it.
Unfortunately, that thinking is a surefire way to fail. Viral content doesn’t work that way. According to certain estimates, several thousands of hours worth of video content are uploaded daily. There are also over 2 million pieces of picture and text content uploaded every single day.
Not all of them would be described as bad, horrible, crappy, whack, inconsequential, or any other negative adjective you can think of. In fact, a significant portion of this content had a lot of serious planning put into them. Regardless, only a tiny fraction of this material ever manages to go viral.
So what does this mean? It’s not the content that makes something go viral. What does make something go viral? It’s the network.
If you don’t believe me, look at your behavior on Facebook. Chances are you’re following certain pages. Chances are you think certain pages are more credible than others. Maybe they share the same interests as you, or maybe they produce content that you are truly interested in. Maybe you find them dependable and trustworthy as far as their content and editorial policies go.
For whatever reason, you give them the benefit of the doubt. So when they share content that really resonates with you because it fits your expectations, you’re more likely to share their content. Now compare this with random people you find online. They might post really awesome memes, but nine times out of ten, you don’t beat yourself up if you don’t share this material.
A little bit of credibility goes a long way. Credibility is the secret of viral content marketing on Facebook. It’s all about initial credibility. It’s about the person or brand sharing the content more than the actual intrinsic value of the content itself.
Thanks to Facebook’s robust ad system, you can build the authority and credibility you need so people will have a high level of trust in your content. Once you establish that following, people may become so emotionally invested in what you’re doing that they would automatically share your content.
Credibility takes you several steps further towards your goal of consistently publishing content that goes viral. To get the inside scoop on how the Facebook ad system works, and how a rookie like you can launch highly effective campaigns, click here.
This blueprint is written in plain English. It is not intended for geeks or people who live 24/7 on the internet. No, it is intended for rookie entrepreneurs such as yourself. If you’re looking for quick, easy, and intuitive guide to everything you need to launch a Facebook ads campaign, click here. It’s the only guide you will ever need. It cuts out the fluff, and goes straight to the good stuff.
Thanks again for stopping by Mama Bear Marketing! Hope you got some good information that will help you on your journey. Continue to check back in. I would love to hear from you. Please leave a comment below.
Let’s grow this village!!
Mechelle aka Mama Bear